Former Dentist Robson Vilela Purchased the property for this farm in 2001. coffee was planted in 2004 and the first harvest was in 2007 where his coffee took 7th place in the Brazil Cup of Excellence competition. Alta Vista has since built a reputation for quality coffees.
Robson has a small staff compared to other farms in the region and cares greatly about his staff and the relationship he has with them. He made an agreement to pay higher wages than the other farms in the area, resulting in a better lifestyle for his staff and as a result, he has had zero staff turnover since 2007. "I always ask the opinion of the employees in my day-to-day life," Robson said. "I never make an important decision alone because they were born here, they know a lot about coffee, and I always learn a lot from them. Every morning we gathered under a big tree near the farmyard where we talked and discussed the activities that each one will carry out on that day.
We were excited about how much Robson cared for his staff, his commitment to them and their overall commitment to high-quality coffee! It is our pleasure to offer this wonderful coffee.